Company Profile

PRIME Media Group Limited is an Australian public listed company. It operates in the media industry within Australia and New Zealand. PRIME Media commenced as a "free-to-air" television broadcaster before diversifying its operations in radio broadcasting, and digital media.

Television

The PRIME7 Television Network was formed in Australia as a result of Australian Government legislation (beginning in 1989) designed to give all Australians equal access to "free-to-air" television. Since 1989, PRIME7 has added Golden West Network (Western Australia) and Mildura to its television broadcast regions. The PRIME7 signal is also broadcast in Griffith NSW, under license to another operator.

The licensed viewing area covers the regional locations of Northern and Southern New South Wales, Victoria, the Gold Coast area of eastern Queensland and all of regional Western Australia, with a potential audience of over 5.1 million people. In the eastern states of Australia the broadcast signal is branded as PRIME7. In Western Australia the broadcast signal is known as Golden West Network (GWN7).

PRIME's investment in regional communities, combined with quality programming and a focus on cost efficiency and technology, have enabled the company to emerge as one of Australia's most successful regional broadcasters. The company's revenues are sourced from advertising and the production of commercial advertisements. Sales teams in the metropolitan offices service major national advertisers. In regional areas local sales teams work closely with their local clients, often arranging commercial production and promotional campaigns to support their advertising.

The majority of the programming on PRIME7 and GWN7 is supplied through an affiliation agreement with the Seven Network, which runs through to 2016. The Seven network has developed an extremely strong schedule of programs that includes major sports such as AFL and V8 Supercars. Some of the key programs currently featuring on PRIME7 are “Packed To The Rafters”, “Sunday Night”, "Australia's Got Talent", "Border Security" and "Medical Emergency" from Australia as well as international hit shows such as "Grey’s Anatomy", "Criminal Minds" and “Bones”.

Our multi-channel services, TWO on PRIME and 7mate, are part of Australia’s Freeview digital television service. TWO on PRIME is a natural extension of PRIME7’s successful primary channel and increases PRIM7E’s strong audience appeal. TWO on PRIME features the very best of television from traditional, tried and true favourites "A Touch of Frost", "Prime Suspect", "Judge John Deed", "Rosemary & Thyme" and additional themed nights of programming include Action & Adventure, Lifestyle and Movies with the latter featuring an extensive catalogue of family titles from Disney’s studios. 7mate launched in September 2010, and as the name suggests, targets a young male audience with first run programming designed for this demographic. mate is the home of all new "Family Guy" and "American Dad".  "Stargate Atlantis", and comedy programs including "The Drew Cary Show", "That 70's Show" and My Name Is Earl" have all found a new home on mate.

Radio

Prime Radio operates 10 commercial radio stations in Queensland reaching a potential 1,131, 262 listeners every week. The stations are located in Cairns (4CA and ZincFM), Townsville (106.3 FM and Zinc FM), Mackay (4MK and Zinc FM), Gladstone (Zinc 92), Rockhampton (4RO AM) and Sunshine Coast (HOT91 and Zinc FM). These stations represent a mixture of heritage and music formats. The Zinc network launched early in 2008 and provides Queensland with a modern and classic rock format. It has a strong connection with music from the 80s and 90s.

The Heritage stations based in Cairns, Rockhampton and Mackay are the incumbent stations in each of their respective markets and share a strong association with each of the local communities focusing on news, talk, music and local events. HOT91 on the Sunshine Coast and 106.3FM Townsville target the young adult audience with a focus on Mainstream, Urban and Pop formats.

A state-of-the-art world class network facility was also completed in 2008 which enabled the radio group to centralise programming, creative, airtime and finance. The network is situated on the Sunshine Coast and has five on air studios, two news studios and three production studios. Local and National news is a major focus for the radio group with 15 bulletins presented each weekday across regional Queensland.

The Prime Radio Group has invested heavily in technology and people and each station engages heavily with communities in Queensland delivering and supporting high profile events from Cairns to the Sunshine Coast. A vibrant and energetic management and executive team work closely with local and national advertisers to deliver outstanding results.

Online

PRIME7 online delivers relevant unique content targeted to regional audiences, featuring text and video generated in, and designed for, regional Australia. A network of localised sites, integrating with the PRIME7 and GWN7 broadcast footprint, provides compelling content across the categories of news, weather, sport, TV shows, local jobs and community events.

PRIME7 online continues to monitor and develop its product offering on an on-going basis to inform and entertain its regional audience while building cross-platform marketing opportunities for clients.